what we do
We grow brands. Kaleidoscope Media builds brands through Publicity, Events, Sponsorship and Digital Marketing. Once we help clients identify their goals and expectations, Kaleidoscope develops a strategic plan to map our success. Whether a personality, a company, a product or an event, Kaleidoscope Media addresses each client as a unique brand with values, a mission and an audience, and determines which areas of our expertise best serve their needs.
Brand Strategy and Development
Kaleidoscope Media can propel a brand at any stage, from establishing the look and feel of a new brand to reinvigorating the tried and true. Kaleidoscope can also create valuable alliances and partnerships that enhance established entities.
Kaleidoscope Media has the experience to add value to brands through both creative and traditional avenues, not only working toward the future of a brand, but reinforcing the groundwork already accomplished.
Publicity
We believe in publicity with a purpose. At Kaleidoscope, we help clients prepare for the spotlight, ensuring that communication stays true to the brand and sends the right message. In order to stay firmly rooted in the public eye, Kaleidoscope helps clients garner strategically placed coverage that leads to exposure. From securing timely features in consumer print and radio outlets, to generating coverage in industry publications, Kaleidoscope can make a distinct impact on the success of a single event or a broad public relations campaign.
With a network of local, regional, national and international media contacts, Kaleidoscope Media’s experienced publicity staff effectively communicates information to appropriate audiences. The professional relationships our staff has developed and maintains with media representatives around the world have led to countless interviews and feature articles in virtually every major print and broadcast outlet, including USA Today, “The Today Show” and “The Tonight Show with Jay Leno,” "The Ellen DeGeneres Show," "The Martha Stewart Show," CNN, "Larry King Live," "Good Morning America," "Oprah," "Late Night with Conan O’Brien," the Los Angeles Times, the New York Times, and Good Housekeeping. Simply put, Kaleidoscope Media has the contacts to get your story placed.
Digital Marketing
In order to compete in today’s rapidly changing digital marketplace, it is imperative to maintain a level of continuity, credibility and consistency with your brand’s online presence. Kaleidoscope Media has created a forward-thinking and experienced digital division well prepared to drive traffic to your Website, build brand awareness and manage fans while maintaining your brand’s identity and stellar reputation. Kaleidoscope Media is equipped to build the appropriate infrastructure to strategically target appropriate consumer groups and engage in all aspects of social media at any level, as well as support the resulting influx of site activity.
We offer expertise in the following areas: Viral Marketing, Social Networking, Web Advertising, Search Engine Marketing and Social Media.
Events
Kaleidoscope Media has extensive experience in planning and executing events and with managing the logistics required for success. Based on client needs, Kaleidoscope Media can manage events from concept through completion or direct the activities of vendors and suppliers for an already-established event. Through strategically planned events, Kaleidoscope raises profiles and increases attendance, resulting in a positive client experience.
Sponsorships
Kaleidoscope Media will create strategic partnerships with appropriate sponsors to bring added value to your brand. Sponsorships are an important part of the marketing mix and a necessary step towards increasing your brand’s awareness, garnering further media coverage by association and allowing the sponsor’s customers to also have a relationship with your brand. Sponsorships offer an opportunity to present your brand directly to potential buyers, thus elevating its overall value. Whether a company, a product, an event or a musician, adding the element of strategic partnerships brings value.