Originally known as the Harpeth Valley Tea Room, The Loveless Motel and Cafe first started serving its famous fried chicken and biscuits in 1951 when the property was purchased by Lon and Annie Loveless. They set up picnic tables in the front yard and sold chicken from the front door to travelers driving up and down US Highway 100. By 2003, the small 75-seat dining room could no longer keep up with demands that the reputation of the Loveless had created.
The business (and that world-famous biscuit recipe) was sold once again to a few committed Nashville natives, who had decided to keep what was so valuable about this special little home, its history and its remarkable place in the community. TomKats, Inc., managing partner of Loveless Cafe, came to Kaleidoscope Media with a big project: to brand and re-build the Loveless Cafe. Kaleidoscope had the job of revitalizing and building upon the Loveless Cafe brand in the public eye without forfeiting the mystique it already enjoyed. Kaleidoscope Media began its work by securing a front-page story on The Tennessean about the sale on Thanksgiving Day 2003 - headline "Saved By Sale." Then, Kaleidoscope had the challenge of closing down and re-opening the beloved cafe in the public eye. When the renovation was complete, Kaleidoscope planned and executed the grand opening events, garnering media attention from local, regional, national and international outlets including USA Today, Food Network, Southern Living, American Profile, and the Travel Channel.
But that was only the beginning; Kaleidoscope generated ideas that would keep the Loveless Cafe in the hearts and minds of Americans for years to come. Kaleidoscope, along with Tom Morales and his TomKats team, championed dishwasher turned biscuit maker Carol Fay Ellison and brought her to love and heart to a national and international audience. Kaleidoscope secured a cookbook deal with Thomas Nelson and made Carol Fay, the Loveless Biscuit Lady, a household name, securing appearances on NBC's "TODAY," "The Ellen DeGeneres Show," "The Martha Stewart Show," "The Early Show "(CBS), "Late Night with Conan O'Brien" and in the pages of Gourmet, People, cover of USA Today, and Life magazine and in countless other media outlets. Kaleidoscope also created Biscuits & Bluegrass," a festival designed to give back to the community that has supported the Cafe tirelessly through the years. Held annually on the grounds of the Loveless, "Biscuits and Bluegrass" attracts thousands of visitors annually. The agency also secured strategic partnerships with influential regional and national brands, including Martha White, White Lily, Purity Dairies, and Tennessee Pride Sausage as well as brokered a merchandise deal with QVC. In 2009, Kaleidoscope Media helped launch the new event-space, the Loveless Barn which is home to Music City Roots, a weekly live radio broadcast once on the world-famous WSM 650 AM, now on local favorite Lightning 100.